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Social media, when used well, provides opportunities for women to connect with one another in between physical meetings.
Not only does each social media channel need to be set up correctly, but posts must be selected and then scheduled. Comments often require a response. Posting guidelines need to be created, and then posts and comments need to be monitored.
Adding a social media coordinator can ensure your social media efforts succeed.
8 Benefits of Adding a Social Media Coordinator to Your Women’s Ministry Team
When one person is in charge of the content and scheduling, they can fine-tune a social media schedule and use scheduling tools to ensure content is regularly posted. They can also create a consistent, branded look with the graphics that are posted.
We all know there’s a dark side to social media. Having one person dedicated to monitoring your social media accounts (recruiting others to help if needed) ensures any problematic comments or posts are removed quickly.
Social media is a bigger job than most of us realize. It requires a sizeable time commitment and a willingness to learn how to use new tools.
While we’d all agree that in-real-life community is best, social media allows us to stay connected with our women when we can’t meet together – including in between events.
Adding this role to the team level, ensures event and other publicity materials are shared on social media. Your social media coordinator can request feedback from women online that can help other team members plan their events and activities.
Inviting another woman to serve and use her gifts adds strength to the team.
Adding a new voice and perspective can help the team better meet the needs of the women you serve. This person will also see and hear things online that may help the team better understand how different groups of women are responding to events and activities that are being offered.
Social media adds one more layer to your communication plan. Posts can remind and reinforce event information and registration. Women will feel more connected to your ministry when they hear from you more often.
The Rethinking Women’s Ministry Workbook contains a bonus chapter on Technology and Communication that I know your team will find helpful. In addition to suggesting your team add the role of a social media coordinator, I share tips for encouraging engagement online and ideas for what to post. There’s even a list of over 175 icebreaker questions you can use to encourage conversation.
If your team doesn’t currently have a social media coordinator, I want to encourage you to make it a matter of prayer. Social media provides opportunities to reach your women in places they already spend a lot of their time.
You may also want to read:
How to Use Facebook and Instagram to Build Community and Encourage Spiritual Growth Between Women’s Ministry Meetings
How to Use Social Media to Support the Mission of Your Women’s Ministry Program
Social Media Kits for Ministry
Tech Tools for Women’s Ministry
How to Use Social Media to Encourage Connection
8 Benefits of Adding a Social Media Coordinator to Your Team
Women’s Ministry Email List Service Options
How to Create a Women’s Ministry Social Media Plan
How to Schedule Social Media Posts
How to Create Social Media Graphics
How to Use Facebook Groups for Women’s Ministry