While the coronavirus has forced us to adapt and postpone many women’s ministry events in 2020, these changes have not all been bad.
The temporary shift to virtual women’s ministry has highlighted the importance of using social media for ministry.
Social media, when used well, provides opportunities for women to connect with one another.
In the last several months, many women’s ministry teams have launched new Facebook groups and started Instagram accounts.
Admittedly, for many leaders, there has been a learning curve to conquer. Adding a social media channel to their women’s ministry publicity plan has required a lot of time and hard work.
Not only does each social media channel need to be set up correctly, but posts must be selected and then scheduled. Comments often require a response. Posting guidelines need to be created, and then posts and comments need to be monitored.
Many women’s ministry teams are seeing the need for a social media coordinator on their team.
Please note: the links that follow are affiliate links.
The Rethinking Women’s Ministry Workbook (don’t miss the giveaway below!) contains a bonus chapter on Technology and Communication that I know your team will find helpful. In addition to suggesting your team add the role of a social media coordinator, I share tips for encouraging engagement online and ideas for what to post. There’s even a list of over 175 icebreaker questions you can use to encourage conversation.
Are you wondering what a social media coordinator job description should include? The bonus materials in the Rethinking Women’s Ministry Workbook also includes a list of women’s ministry team job descriptions.
8 Benefits of Adding a Social Media Coordinator to Your Women’s Ministry Team
When one person is in charge of the content and scheduling, they can fine-tune a social media schedule and use scheduling tools to ensure content is regularly posted. They can also create a consistent, branded look with the graphics that are posted.
We all know there’s a dark side to social media. Having one person dedicated to monitoring your social media accounts (recruiting others to help if needed) ensures any problematic comments or posts are removed quickly.
Social media is a bigger job than most of us realize. It requires a sizeable time commitment and a willingness to learn how to use new tools.
While we’d all agree in-real-life community is best, social media allows us to stay connected with our women when we can’t meet together – including in between events.
Adding this role to the team level, ensures event and other publicity materials are shared on social media. Your social media coordinator can request feedback from women online that can help other team members plan their events and activities.
Inviting another woman to serve and use her gifts adds strength to the team.
Adding a new voice and perspective can help the team better meet the needs of the women you serve. This person will also see and hear things online that may help the team better understand how different groups of women are responding to events and activities that are being offered.
Social media adds one more layer to your communication plan. Posts can remind and reinforce event information and registration. Women will feel more connected to your ministry when they hear from you more often.
If your team doesn’t currently have a social media coordinator, I want to encourage you to make it a matter of prayer. Social media provides opportunities to reach your women in places they already spend a lot of their time.
You can find additional help and information in the Rethinking Women’s Ministry Workbook, Women’s Ministry Toolbox Community Facebook group, and in the posts below:
How to Schedule Social Media Posts
How to Create a Women’s Ministry Social Media Plan
How to Create Social Media Graphics
How to Use Facebook Groups for Women’s Ministry
One year ago: Bible Study Review: Release
Two years ago: Why Women Aren’t Coming to Your Women’s Ministry Events
Three years ago: 10 Things You Can Do to Reach Younger Women in Your Church and Community
Four years ago: But did you tell them about Me?
Five years ago: Do we have to wear name tags?
Six years ago: Praying for Your Small Group (Free Printable)