Brand New Publicity Idea for Reaching Your Neighbors

Quite by accident I stumbled upon an effective, new publicity idea when I was working on promoting our Bible Journaling Event.

That event is a perfect outreach event. The problem lies in getting the word out.

But I figured out a new way how to get the word out!

Perhaps, like me, you live in a big neighborhood and know only a few of your neighbors.

You may wave at most of the folks living on your block, but inviting them to church may seem a bit too forward (or even a little creepy) when you don’t have much of a relationship to speak of.

There is a way to cast an invitation to your neighbors online that eliminates that awkward “Hi there, I know we don’t know each other’s names and we just wave, but there’s this really neat event coming up at our church that I think you’d enjoy.”.

So just what is this online new publicity tool?

It’s a site called Nextdoor.

Nextdoor is a “private social network for you, your neighbors and your community. It’s the easiest way for you and your neighbors to talk online and make all of your lives better in the real world. And it’s free.”

Every user must verify their address and must use their real name. You decide how much personal information is shared online. You also decide how often you receive updates. I recommend the “daily digest”.

Our neighborhood is extremely active on Nextdoor sharing events, safety concerns, posting items for sale, responding with business recommendations, and so much more.

So just how would you use Nextdoor to share a church event?

Once you’ve created and verified your account on Nextdoor, you’ll click on “Event Calendar” on the left-hand side. Then click “Add Event”.

You’ll then fill out all the details – location, time, date, description, etc. I recommend uploading a photo or graphic for your event.

Unless the event is at a private home – check the box for “Allow anyone on Nextdoor to view or share this event.” That way others on Nextdoor in other neighborhoods and can see and share your event – extending your reach even further!

So just how effective is Nextdoor?

We had two women sign up for our Bible Journaling Event. I consider that a win!

I didn’t realize at the time that others have posted our morning Bible study offerings on the site and that we have definitely had women come to our morning Bible Study because they saw the post on Nextdoor.

Don’t become discourage if you don’t catch any fish with your first posting. As people see what great events and activities your church is hosting, they’ll become interested and show up!

Take care that you don’t bombard your neighbors with too many posts. I would NOT use this for posting weekly service announcements.

I would use it for posting:

  1. Special events
  2. Vacation Bible School
  3. Bible Study Classes outside of regular Sunday offerings
  4. Women’s Ministry events

We don’t want to be a noisy gong, but rather a gentle breeze.

If your group feels your posts are inappropriate – you can get flagged and even banned from posting.  You can read Nextdoor’s guidelines for posting here.

When I mentioned to the team that I had posted our Bible Journaling Event on Nextdoor, several of our team members did not know about the site.

I strongly encourage you to take the time to share what Nextdoor is with your team so that ALL of your team members living in neighborhoods can post. Pull it up on a laptop or table if you can.

Make it easy for your team members and provide them with the exact wording they’ll need to add an event.

When you take the time to write up and distribute the publicity wording to the whole team you greatly decrease the chance for errors to be communicated.

I’d love to know, is Nextdoor something your team has used to publicize your women’s ministry or church events? How effective has it been for you?

You may also want to read:
25 Ways to Publicize Events Outside of Your Church Walls
13 Ways to Publicize Your Event Inside Your Church
13 More Ways to Publicize Your Event Inside Your Church
Updating Your Publicity

One year ago: The Importance of an Agenda
Two years ago: Why Women Are Running from Mentoring
Three years ago: Small Group Idea: Sister Six

Encouragement Idea: Blessings Bags